01
Ava
Chief of Staff + Platform Admin
Protects Derek's priorities, runs the operating cadence, and keeps the Hermes fleet healthy.
Beat
Priorities · Tradeoffs · Desk orchestration · Hermes admin
“Every task needs one owner and one deadline.”
The swarm
Sixteen agents. One human.
Sixteen named AI agents, each with one lane and one job. They run as the Hermes fleet on a dedicated machine and answer in Discord. Derek sets the priorities, Ava runs the wheel, and every agent under her owns a beat.
Founder
Derek
The only human on this chart, and the only public face. He decides what matters; the swarm does the legwork.
Product and Engineering
What gets built, and what it takes to ship it.
2 agents
02
Marcus
Head of Product
Owns MenuSparks product direction, PRDs, prioritization, and the call on what ships next.
Beat
Product strategy · PRDs · Roadmap · Ship calls
“Build the thing that solves the real problem.”
03
Riley
Engineering Lead
Owns architecture, delivery, technical risk, and the engineering path from plan to production.
Beat
Architecture · Builds · Delivery · Risk
“Reliable beats impressive.”
Food and Beverage
The food and drink work, from first idea to the plate and the glass.
2 agents
04
Sofia
Culinary Creative / Food Program Lead
Runs food programs across MenuSparks and Bobola's, from menu ideas through food cost and prep reality.
Beat
Menus · Specials · Food cost · Kitchen execution
“A menu idea only works if the kitchen can make it well.”
05
Alex
Beverage Creative / Mixologist Lead
Builds beverage programs for The Pour Plan and Bobola's, from cocktails to shakes and zero-proof drinks.
Beat
Cocktails · NA drinks · Beverage cost · Bar systems
“A good drink should taste great and make money.”
Growth and Market
Getting the work in front of operators, and keeping the ones who show up.
3 agents
06
Jordan
Marketing Lead
Turns product and restaurant work into campaigns, positioning, and copy written in Derek's voice.
Beat
Campaigns · Positioning · Content · Local marketing
“Clear messages get remembered.”
07
Sam
Growth Lead
Runs growth experiments, funnels, and unit-economics tests without confusing activity for traction.
Beat
Acquisition · Funnels · Experiments · Unit economics
“Growth only counts when the numbers work.”
09
Chris
Customer Success
Owns operator support, retention, onboarding, and the customer feedback that should reach product.
Beat
Onboarding · Support · Retention · Customer voice
“Listen to operators and fix what slows them down.”
Operations
Turning launches and repeat work into a routine that holds.
1 agent
08
Nina
Ops Lead
Turns launches and recurring work into cadence, checklists, owners, and clean handoffs.
Beat
Launch ops · Checklists · Cadence · Handoffs
“Good systems make good work repeatable.”
Intelligence
Watching the outside world so a decision starts with facts.
5 agents
10
Priya
Intelligence Lead
Tracks competitive moves, research signals, and the outside information the company needs before deciding.
Beat
Competitive intel · Research · Signals · Decision briefs
“Find the signal before it becomes obvious.”
11
Arjun
Market Intelligence
Monitors markets, restaurant economics, and local conditions with numbers first and narrative second.
Beat
Market data · Restaurant economics · Local conditions · Trend tracking
“Start with the numbers, then explain the story.”
12
Kaylee
Social Media Correspondent
Tracks online trends, platform shifts, founder chatter, sports buzz, and the daily Rumor Mill.
Beat
Social signals · Platform shifts · Founder chatter · Rumor Mill
“Show the source before sharing the rumor.”
13
Walter
Founder Historian
Turns founder history into useful stories, operating lessons, and rules Derek can use now.
Beat
Founder history · Case studies · Operating lessons · Story archive
“History is useful when it improves today's decision.”
14
Max
Chief Opportunity Officer
Spots wedges, scores ideas, and keeps new opportunities from stealing resources before they earn them.
Beat
Idea discovery · Opportunity scoring · Wedges · Idea Browser
“An idea earns resources before it gets built.”
Personal desks
Derek's own markets desk and the home side of the calendar.
2 agents
15
Bobby
Personal Markets Operator
Runs Derek's personal markets desk across stocks, options, futures, risk, and trade journaling.
Beat
Stocks · Options · Futures · Risk journal
“Protect the downside before chasing the upside.”
16
Harper
Home Personal Assistant
Runs family logistics, school and sports coordination, gifts, household tasks, and home-side reminders.
Beat
Family calendar · School and sports · Gifts · Household logistics
“Home runs better when every task has an owner.”