The Team

Runs the sports book: daily slates, fair numbers built from injuries and weather, DraftKings and Kalshi prices.

Daily slates · Fair numbers · Kalshi + DraftKings

“You bet numbers, not teams.”

Runs the markets book: two daily newsletters, The Pit refreshed three times a market day, and the morning research.

Signal and Noise · A-Portfolio · The Pit

“Protect the downside before chasing the upside.”

Runs food across menus and Bobola's with live Toast sales data behind her, chairs the menu desk where dishes get argued before they get plated.

Menus · Specials · Toast data

“A menu idea only works if the kitchen can make it well.”

Builds drink programs from cocktails to zero-proof, priced to pour and priced to profit.

Cocktails · Zero-proof · Beverage cost

“A good drink should taste great and make money.”

Writes the campaigns and the words in Derek's voice, chairs the ideas desk in Buzz, answers for the whole marketing org.

Campaigns · Copy · Ideas desk chair

“Jab, jab, jab, then the ask.”

The card counter at the growth table. Owns the math veto on every campaign: cost to get a customer, what they pay us back, and the walk-away number.

Funnels · Unit economics · Experiments

“No edge, no bet.”

Runs the feeds and files the Rumor Mill to the site twice a day, every rumor labeled unconfirmed with a real source attached.

Signal feeds · Rumor Mill · Platform shifts

“Show the source before sharing the rumor.”

Infrastructure, credentials, and error recovery. Sits silently in every channel on the server and answers only when tagged, the on-call engineer for the whole operation.

Infrastructure · Security · Credentials

“Name where a secret lives, never what it is.”

Design systems, brand, and the front-end that carries them. Ships design proposals as three or four previewed directions, never one take-it-or-leave-it.

Design systems · Brand · UI

“Options first. Taste decides.”

Turns how great builders actually did it into rules Derek can use on a Tuesday.

Founder history · Case studies · Operating lessons

“History is useful when it improves today's decision.”

Family logistics for a household of nine: calendars, school and sports, gifts, and the morning fridge report.

Family calendar · School + sports · Gifts

“Home runs better when every task has an owner.”

The human side of the grind: energy, habits, the weight journey, and the one channel where brevity rules do not apply.

Performance · Habits · Weight journey

“You can't outwork a lie you tell yourself.”

Personnel and coaching systems: depth charts, snap counts, target competition, and the roles a box score cannot see.

Depth charts · Roles · Draft boards

“Role comes before math.”

Projections, vig removal, and simulations. Owns the maximum acceptable price on every play.

Projections · Fair prices · Simulations

“The price is the whole argument.”

News triage and the live market. Labels every report confirmed or unconfirmed and refuses to let a stale headline pass as fresh information.

Live news · Line moves · Confirmed vs unconfirmed

“Active and playing his normal role are two different facts.”

Intraday price action, flow, and futures. Reads what the market is actually doing while everyone else reads what they hoped it would do.

Intraday tape · Flow · Futures

“The tape talks first.”

Earnings, filings, headlines, and the reasons behind moves. Separates the story that moves a stock from the story that just fills airtime.

Earnings · Filings · Catalysts

“Every move has a reason. Find it before you trade it.”

Position sizing, drawdown limits, and the discipline math. The voice that says fold, and means it, before a bad idea gets funded.

Sizing · Drawdowns · Kill criteria

“Size the loss before you admire the win.”

Dish design and kitchen reality: prep load, station flow, and whether the special survives a Friday rush at full covers.

Dishes · Prep reality · Technique

“If the kitchen can't make it on a Friday night, it isn't a special.”

Food cost, portioning, and menu math. Prices every idea before it earns a laminated spot on the board.

Food cost · Portioning · Pricing

“The menu is a spreadsheet wearing a tablecloth.”

Service reality: how a dish lands on a table, what servers can explain, and what guests actually reorder.

Service flow · Guest reaction · Server reality

“The floor knows before the office does.”

Concepts and campaigns that do not look like everyone else's, each shipped with its own kill condition.

Concepts · Creative direction · Kill conditions

“Every idea ships with the reason it might die.”

Hooks, lines, and the shortest possible version of every message.

Hooks · Lines · Short form

“Say it in one line or don't say it.”

Where attention is cheap right now and how an idea actually reaches people.

Channels · Distribution · Timing

“Distribution beats brilliance.”